![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/29/10004616-fe1f-432c-b6f3-eab7adc7d4f4_67b8968a.jpg)
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![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/04/29/5b22ff51-5ea9-41a3-9884-8bce0f18a450_540acdf4.jpg)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/03/29/d8710466-b4a5-4f24-9e9e-e04f35c8d2ee_7390c88c.jpg?itok=BNY-XyZG)
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton
What are your thoughts about the collaboration of luxury brands
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Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton
![Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2020/09/08/2f5b2042-e5be-11ea-8600-abe4f45458c9_image_hires_104943.jpg)
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Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton
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