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How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled
Olympian Eileen Gu competing for China is ruffling US skiers
Winter Olympics: Eileen Gu is the very glamorous - and controversial - poster girl
Why are iconic American brands Cadillac, Tiffany's and Visa still throwing money at Californian-born skier Eileen Gu, 18, who turned her back on Team USA to compete for China at 2022 Winter
Meet Eileen Gu – the stunning poster girl of the Winter Olympics – The Sun
Olympic champion Gu's athlete bio changed after citizenship confusion
Eileen Gu is the teenage Olympic Gold Medal freeskier who's landing tricks no woman ever has before
Winter Olympics 2022: Eileen Gu is navigating two cultures and being judged by both of them
Winter Olympics 2022: Eileen Gu chooses China over USA, Victoria's Secret star baffles America
Why are iconic American brands Cadillac, Tiffany's and Visa still throwing money at Californian-born skier Eileen Gu, 18, who turned her back on Team USA to compete for China at 2022 Winter
How to watch Winter Olympic livestreams
Eileen Gu, 18, poster girl of Winter Olympics, is a Victoria's Secret and Vogue model who snubbed Team USA for China
Chinese skiing gold medallist Eileen Gu hits back at critics after being labelled a 'traitor