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The K-pop industry has taken the world by storm and is rapidly rising to become
Blackpink, Once a Novelty, Returns to Coachella as the Headliner - Bloomberg
Why K-Pop Marketing Rocks: Lessons For Non Superstars
How BTS became the world's biggest boy band
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands
The 100 Best Korean Pop Songs Of All Time
The Blackpink revolution: how the K-Pop girl group became a global obsession
LVMH's K-Pop Ambassador Strategy a Winning Approach in China
How K-pop superstars Blackpink and BTS are becoming the new face of luxury brands
Blackpink: Everything You Need to Know About the K-Pop Sensations
Meet the stars riding the crest of hallyu, the Korean wave in fashion, art, film and music, Culture
Opinion: Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success
BTS Members Fashion Brand Ambassadors - Suga for Valentino, Jimin for Dior, J-Hope for Louis Vuitton - Fashionista