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Jay-Z Sells Half Of His Champagne Brand To LVMH
WATCH: Jay-Z sells 50% of Ace of Spades champagne brand to Moet Hennessy
![LVMH Buys Half of Jay-Z's Armand de Brignac Champagne Brand](https://static.theceomagazine.net/wp-content/uploads/2021/02/23135046/jay-z-armand-1100x733.jpg)
Jay-Z sells half of Champagne label Armand de Brignac to LVMH
![LVMH Buys Half of Jay-Z's Armand de Brignac Champagne Brand](https://theshout.com.au/wp-content/uploads/2015/09/ArmanddeBrignac.jpg?w=250)
Armand de Brignac appoints Aussie marketing chief - The Shout
![LVMH Buys Half of Jay-Z's Armand de Brignac Champagne Brand](https://img.mbtmag.com/files/base/indm/multi/image/2021/02/AP21053576046546.6035150a520c2.png?auto=format%2Ccompress&fit=max&q=70&rect=0%2C11%2C1024%2C576&w=1200)
Luxury Goods Company Moet Hennessy Buys Half Stake in Jay-Z's Champagne
![LVMH Buys Half of Jay-Z's Armand de Brignac Champagne Brand](https://wwd.com/wp-content/uploads/2021/02/Armand-de-Brignac-Brut-Gold-1.jpg)
LVMH Enters 50-50 Partnership With Jay-Z on Ace of Spades Champagne – WWD
![LVMH Buys Half of Jay-Z's Armand de Brignac Champagne Brand](https://media.cnn.com/api/v1/images/stellar/prod/210222103553-armand-de-brignac-champagne-file.jpg?q=w_2000,h_1333,x_0,y_0,c_fill)
LVMH buys 50% stake in Jay-Z's Champagne brand
![LVMH Buys Half of Jay-Z's Armand de Brignac Champagne Brand](https://c8.alamy.com/comp/2EK4506/file-photo-dated-may-23-2008-of-jay-z-and-wife-beyonce-knowles-during-armand-de-brignac-champagne-party-at-vip-room-in-cannes-france-lvmh-which-owns-dom-prignon-and-mot-chandon-has-taken-a-50-stake-in-jay-zs-champagne-brand-armand-de-brignac-also-known-as-ace-of-spades-the-terms-of-the-deal-were-not-disclosed-the-partnership-comes-at-a-time-when-lvmh-is-working-to-appeal-to-a-more-diverse-clientele-the-luxury-sector-has-long-been-criticized-for-cultural-appropriation-high-profile-racist-gaffes-and-a-lack-of-runway-diversity-photo-by-rachid-bellakabacapresscom-2EK4506.jpg)
File photo dated May 23, 2008 of Jay Z and wife Beyonce Knowles during Armand De Brignac champagne party at VIP Room in Cannes, France. LVMH, which owns Dom Pérignon and Moët
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Here's How Much Jay-Z Made On His Ace Of Spades Deal—And How It Stacks Up Against Other Celebrity Cashouts