![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_generic/public/d8/images/canvas/2023/01/13/317dc96f-2f4d-4dd9-8111-ec47d1af2d3f_b6ba558d.jpg?itok=OkP2eOEa&v=1673582079)
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NewJeans' Danielle Becomes The Latest Burberry Ambassador And Here's What Netizens Think - Koreaboo
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/16/ae5753f7-1024-43d7-85ad-9c8a230e99d4_8a66ae79.jpg)
5 rookie K-pop groups rocking the luxury fashion world: NewJeans' Danielle is ambassador for Louis Vuitton, while Ive's Wonyoung is at Miu Miu, NMixx at Loewe, Aespa at Chopard and Enhypen at
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/18/8236d8b3-7459-4472-a71a-febb0ebaa1b4_5961ee3e.jpg)
Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/12/23/0895c3d5-df87-4c35-b895-f887677a165f_2c84aaf9.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/22/c34abfde-05d0-412a-9773-af2757fcfce3_7390c88c.jpg)
Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://scontent-lhr8-2.cdninstagram.com/v/t51.2885-15/394958148_3608903589429865_7465316972674975052_n.jpg?stp=c0.135.1080.1080a_dst-jpg_e35_s240x240&_nc_ht=scontent-lhr8-2.cdninstagram.com&_nc_cat=101&_nc_ohc=PTGx16y_aOgAX9_AHCQ&edm=APs17CUBAAAA&ccb=7-5&ig_cache_key=MzIxOTk5Mzg4MDcyMDgxNjAxMg%3D%3D.2.c-ccb7-5&oh=00_AfDHDq-j5AWKvRJluSkC4Lha9R7a7T9tYVAgzlbiwzChGg&oe=653CDAB6&_nc_sid=10d13b)
K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands
NewJeans' Staggering Number Of Luxury Brand Alliances In Their Debut Year - Koreaboo
NewJeans' Staggering Number Of Luxury Brand Alliances In Their Debut Year - Koreaboo
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/22/d4d91a0c-0eae-4988-9b85-5cd31d5a0099_7390c88c.jpg)
Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/22/89d80b68-0eaf-4b4e-a8f2-3f8077aa210f_7390c88c.jpg)
Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses
NewJeans' Staggering Number Of Luxury Brand Alliances In Their Debut Year - Koreaboo
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/13/d489efe9-9f18-41ae-8076-8a08d1b17b50_7390c88c.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and