What Is Aura: The World's First Luxury Blockchain

Life of Luxury: Fashion Turns to Blockchain

LVMH: Web 3.0 Ideology Is Hurting Adoption - Paris Blockchain Week - DailyCoin

Luxury Daily

Is the LVMH consortium's Aura 'the first global luxury blockchain' open to hacking? - FAD Magazine

Aura Blockchain Consortium Announces New CEO

LVMH: Aura Blockchain Consortium launches Aura SaaS for luxury brands - Luxus Plus

AURA – The Aura Blockchain Consortium

LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain

LVMH's luxury blockchain: style over substance?

Mercedes-Benz Joins Aura Blockchain Consortium As The Fifth Founding Member

Aura Blockchain : the real reasons behind the consortium [Analysis]

Cartier, LVMH, Prada Join Forces to Develop Blockchain-Based Authentication Solution - Retail TouchPoints

Blockchain technology in the luxury watch industry: moving beyond the hype towards effective implementation - Compact

Loro Piana Partners With Aura Blockchain Consortium To Present Its Origin Story In Web3