Op-Ed The Revolution Will Not Be Serifised: Why Every Luxury

rebrand The Business of Fashion

If less really is more, did BT get its new logo right?

heritage The Business of Fashion

Why do so many brands change their logos and look like everyone else?

Read Mark Parker News & Analysis

heritage The Business of Fashion

primary research - Issuu

rebrand The Business of Fashion

heritage The Business of Fashion

Read Mark Parker News & Analysis

Logo Wars: the Sans Serif Epidemic and the Paradox of Modern Luxury, by Foivos Dousos

Never mind the logo: how savvy buyers are finding luxury for less, Fashion

on X: The Revolution Will Not Be Serifised: Why Every Luxury Brand's Logo Looks the Same - BoF / X