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Brand identity prism and three-tier pyramid (Kapferer, 1992
PDF) Luxury after the crisis: Pro logo or no logo?
Luxury Brands brand manager guide
Luxury Brands brand manager guide
Il modello piramidale dei brand di lusso (Kapferer 2012b, p. 70
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Il modello piramidale dei brand di lusso (Kapferer 2012b, p. 70
Luxury Brands brand manager guide
PDF) Luxury after the crisis: Pro logo or no logo?
PDF) What characterises luxury products? A study across three
Luxury Brands brand manager guide
PDF) What characterises luxury products? A study across three