![Opinion: Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/05/13/be705006-bafd-4045-8fa5-fb9547f25d46_28802374.jpg?itok=-OHe96RB&v=1620887947)
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A Netizen Claims Gurumiharibo Targeted BLACKPINK's Jennie And BTS's V As Part Of A Larger Plot And Leaks Real Pictures Of Other Idols As Proof - Koreaboo
![Opinion: Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/05/13/a22a4fb6-55a3-44e1-9101-bff469e84a08_7390c88c.jpg)
Opinion: Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart
![Opinion: Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart](https://i.ytimg.com/vi/CGZP8k1B9as/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLC0AYmykxEPmADD9D9jUFKKB6FpVA)
Last week's Controversies in Kpop: YG biased Jennie? Shut Down is out of idea?
![Opinion: Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2021/04/28/8e7a4cd8-e001-43d2-a020-6d2537666a00_6dd51fcc.jpg?itok=TAQGCUQx)
Opinion: Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart
![Opinion: Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart](https://koreaboo-cdn.storage.googleapis.com/2017/09/blackpinkjenniegucci6.jpg)
BLACKPINK Jennie and BTS V have something in common and they both know it - Koreaboo
A Netizen Claims Gurumiharibo Targeted BLACKPINK's Jennie And BTS's V As Part Of A Larger Plot And Leaks Real Pictures Of Other Idols As Proof - Koreaboo
![Opinion: Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart](https://1409791524.rsc.cdn77.org/data/images/full/627490/blackpink-jennie.png?w=600?w=430)
5 K-pop Idols Who Are Considered Their Company's 'Favorite': BLACKPINK Jennie, More
A Netizen Claims Gurumiharibo Targeted BLACKPINK's Jennie And BTS's V As Part Of A Larger Plot And Leaks Real Pictures Of Other Idols As Proof - Koreaboo
![Opinion: Blackpink's 'Human Chanel' Jennie vs Exo's 'Human Gucci' Kai – what K-pop idols really mean to luxury brands in the battle for Gen Z's heart](https://www.allkpop.com/upload/2023/07/content/171953/web_data/allkpop_1689638287_20230717-brand.jpg)
BTS, NewJeans, BLACKPINK, & IVE are the top ranking K-Pop idol groups in terms of brand value for July