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Flying Serpents and Dragons: The Story of Mankind's Reptilian Past
When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sell. In situations like this, conventional sales techniques not only don't help, they may in fact hinder success. Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service.
Solution Selling: Creating Buyers in Difficult Selling Markets [Book]
Flying Serpents and Dragons: The Story of Mankind's Reptilian Past
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