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Focus: Out of fashion? H&M tests new store to get back in vogue
![H&M HOME opens unique concept store in Berlin - H&M Group](https://www.textilwirtschaft.de/news/media/17/Thorste-Minderman-un-Ann-Bergar-H-Deutschlan-160721-detail.png)
New store concept Mitte Garten: H&M premiere in Berlin: Third party brands, events and digital tools for the first time
![H&M HOME opens unique concept store in Berlin - H&M Group](https://static.wikia.nocookie.net/malls/images/5/5a/H%26M_logo.png/revision/latest/zoom-crop/width/500/height/500?cb=20230529040738)
H&M, Malls and Retail Wiki
![H&M HOME opens unique concept store in Berlin - H&M Group](https://d53bpfpeyyyn7.cloudfront.net/Pictures/2000xAny/9/3/5/3101935_hmnewyork_994594.jpg)
Strategy spotlight: Five ways H&M Group is evolving to meet fast-changing consumer expectations, Analysis
![H&M HOME opens unique concept store in Berlin - H&M Group](https://assets1.chainstoreage.com/styles/carousel_image_4/s3/2022-11/h_m_williamsburg.gif?itok=_p7X0g9o)
H&M unveils 'first of its kind' rotating style store concept in New York
![H&M HOME opens unique concept store in Berlin - H&M Group](https://about.hm.com/content/dam/hmabout/groupsite/images/teaser/Newsroom/2019/october/H%26M_MitteGarten_teaser%20.jpg.web.1200.804.jpeg)
H&M OPENS ITS FIRST HYPER-LOCAL FLAGSHIP STORE IN BERLIN
![H&M HOME opens unique concept store in Berlin - H&M Group](https://d53bpfpeyyyn7.cloudfront.net/Pictures/1024x536/9/1/1/3101911_hmhomerange_740615.jpg)
Strategy spotlight: Five ways H&M Group is evolving to meet fast-changing consumer expectations, Analysis
H&M opens new-look small boutique in Berlin, plans more
![H&M HOME opens unique concept store in Berlin - H&M Group](https://ceecee.cc/wp-content/uploads/2022/04/HM-Home_Cee-Cee-Berlin_Newsletter_02-1024x1024.jpg)
INTERIOR AND LIFESTYLE DISCOVERIES AT THE NEW H&M HOME CONCEPT STORE AT HACKESCHER MARKT
![H&M HOME opens unique concept store in Berlin - H&M Group](https://www.just-style.com/wp-content/uploads/sites/27/2021/10/MitteGarten_SPIN_01_6888.jpg)
H&M launches first blockchain-based IoT clothes rental service - Just Style
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Out of fashion? H&M tests new store to get back in vogue
![H&M HOME opens unique concept store in Berlin - H&M Group](https://about.hm.com/content/dam/hmabout/groupsite/images/teaser/Newsroom/2019/october/Teaser-rental%20.jpg.web.1200.804.jpeg)
H&M to Trial Clothing Rentals for the First Time