![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://images.squarespace-cdn.com/content/v1/57bbc4836b8f5b54d97c6915/1496787000622-Q3TJ929E29GV1KVOM2X0/image-asset.png)
4.5 (724) · $ 62.50 · In stock
Description
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://image.cnbcfm.com/api/v1/image/106852225-1615411544199-IMG_0023.jpg?v=1686327391&w=1920&h=1080)
Ulta Beauty sees brand tie-ups as makeup sales boost after Covid slump
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://i.redd.it/ejvxtketedy41.jpg)
Ulta Beauty Stars: Women Founders - 5X points on select Women
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://images.squarespace-cdn.com/content/v1/57bbc4836b8f5b54d97c6915/1496789022557-RPFROU9PF69JU5H8FVE1/DCLiquidLippiesCS-2.jpg)
Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy
Help improve your daily wellbeing with this discovery kit of energizing peppermint, balancing eucalyptus, and calming lavender essential oils.
Ulta Beauty Collection Explore More Essential Oil Set
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://nypost.com/wp-content/uploads/sites/2/2023/02/ulta-salon.jpg?quality=75&strip=all&w=1200)
Ulta Beauty Salon review: All the products to shop now
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://dmn-dallas-news-prod.cdn.arcpublishing.com/resizer/v2/Y66AIJYUPZCZBOXSIEHGH6EU2A.jpg?auth=7ff33c3da71722a51e2525e5a48b75a4ad3cbf9921dc73b00528688df2994110&height=553&width=830&smart=true)
JCPenney Beauty brings BIPOC-founded brands into focus
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://images.squarespace-cdn.com/content/v1/57bbc4836b8f5b54d97c6915/1496790272031-4UK1LT5AJ1N8KDZY3RDW/DianeKendall-9.jpg)
Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://akns-images.eonline.com/eol_images/Entire_Site/20211128/rs_1200x1200-211228083749-1200-ecomm.jpg?fit=around%7C1080:1080&output-quality=90&crop=1080:1080;center,top)
What to Blow Your Gift Cards on at Sephora & Ulta
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://m.media-amazon.com/images/I/41Ancuwag1L._QL92_SH45_.jpg)
Ulta Beauty Gift Card $25 : Gift Cards
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](http://static1.squarespace.com/static/57bbc4836b8f5b54d97c6915/587ea0c42e69cf24ed518845/593724df1e5b6cbaaa21c95a/1496792266076/Screen+Shot+2017-06-06+at+4.18.26+PM.png?format=1500w)
Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy
![Is Ulta Changing the Beauty Retailer Game? : 5 Brands You Can Buy](https://img.businessoffashion.com/resizer/k1uOutsOPLckVREBn20U_U41xs8=/1600x1200/filters:format(jpg):quality(70):focal(45x-5:55x5)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/3AZAM3XI6ZH7FARBHMK4JEWHO4.jpg)
Sephora or Ulta: A Beauty Brand's Biggest Decision