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![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://i1.rgstatic.net/publication/327827329_Idolizing_My_Love_from_the_Star_Idol_attachment_and_fanaticism_of_luxury_brands_CHEAH_et_al/links/61a5f5810cfb7a4faa740d2b/largepreview.png)
Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands: CHEAH et al.
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://i.ytimg.com/vi/CmkULRHGa40/maxresdefault.jpg)
Hallyu Explained, The reason Korean culture is taking over the world
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://cdn.sanity.io/images/68lp9qid/production/aa654e2c8bec1828ef349e3763b2263788d1d88c-1000x1000.jpg)
Episode 4: Flower Boys, Glass Skin, Killer Coats
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://cdn.sanity.io/images/68lp9qid/production/427ca0a9c7e0924bf35651d05aa196fba4c8df77-1000x1000.jpg)
Episode 6: Fandom or Obsession?
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2015%2F08%2Fdissecting-why-south-korea-is-at-the-forefront-of-fashion-with-kathleen-kye-of-kye-00-new-teaser.jpg?w=960&cbr=1&q=90&fit=max)
Dissecting Why South Korea is at The Forefront of Fashion with Kathleen Kye of KYE
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/19/b8796019-ae84-49e9-9464-7b0b3f6348a6_6715cc5f.jpg)
Why is China obsessed with luxury brands? Status-conscious buyers still covet Hermès, Chanel, Dior and Louis Vuitton – and scholars say it's because of the absence of traditions and rapid urbanisation
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://i.guim.co.uk/img/media/119aa6548186a8c1db0ef2e880932178434463a4/0_1679_4953_1993/master/4953.jpg?width=480&dpr=1&s=none)
K-everything: the rise and rise of Korean culture, South Korea
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://www.allkpop.com/upload/2021/07/content/020708/1625224109-bpcover.jpg)
Top luxury brands replaced Hollywood stars with these Hallyu celebrities
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://www.researchgate.net/publication/327827329/figure/fig1/AS:1095859097878540@1638284577848/Conceptual-framework-Color-figure-can-be-viewed-at-wileyonlinelibrarycom_Q320.jpg)
Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands: CHEAH et al.
Mary J. Ainslie on LinkedIn: What Is Hallyu and Why Are Luxury Brands So Obsessed With It?
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://aphrodite.gmanetwork.com/entertainment/gallery/900_675_main_-20230118160946.jpg)
Here's a list of Korean celebrities taking over the sphere of luxury fashion
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://koreajoongangdaily.joins.com/data/photo/2023/08/06/6185faaa-078e-4e01-81d1-26f48ab123cb.jpg)
WHY] Why do Koreans love luxury brands so much?
![What Is Hallyu and Why Are Luxury Brands Obsessed With It?](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F34c7fb39-3d91-4bb0-a680-be57f17af9e8.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1)
K-pop stars help boost heritage jewellery brand sales